coca-cola spectacular display
london, united kingdom
sedley place completed 2005
London's Piccadilly Circus has been world renowned for its illuminated signs since the early 1900s. In 2004 Sedley Place replaces traditional neon signs with the first LED display in the Circus, and transformed the advertising medium, bringing it into the 21st Century.
The largest LED display in the UK and the first curved screen, Sedley Place project managed the implementation, selected the appropriate technology, supervised all construction and temporary works, and created the content.
The screen cost over ￡6m and paved the way for the total transformation of the remainder of the displays at Piccadilly into LED.
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